The Ecomi mark is one of two ways the platform's underlying side identifies itself — the corporate name, the team building the app. The other is the OMI ticker. Either reads the same way inside the community: you're tracking the company behind VeVe, not just the consumer-facing drops.
Ecomi runs the infrastructure, the licensing relationships, and the team. Wearing it covers the same ground as wearing the OMI mark, just with the company name instead of the token. Two flavors of the same identity signal for the side of the audience that follows the platform's whole story.
Lives in everyday rotation: coffee mornings, the cold edge of a Drop Day, conference floors where you'd rather wear the parent brand than the consumer one. The matching flat drawstrings and self-fabric back patch keep the build quiet, so the logo does the work when you want it noticed and stays unobtrusive when you don't.
100% cotton face with a 65% ring-spun cotton, 35% polyester body
Pullover construction with a 3-panel hood
Front pouch pocket with matching flat drawstrings and a self-fabric back patch
